Our Why

We started THE HBCU PIT because we were tired of the same played-out school merch. We love our HBCUs, but we are NOT trying to walk around in boring tees and repetitive designs that don’t even match our vibe.

We wanted to wear something that not only reps our school but fits our style. Something you can rock on the yard, at homecoming, or out on a regular day and still feel like that one.

FASHION, not fan gear.

STREETWEAR, not spirit week.

This is for EVERYONE. The students, future students, grads, alumni, culture leaders, and fashion icons who want to pop out in school pride without losing their flavor.

Because showing love to your HBCU shouldn’t mean losing your style.

It should enhance it.

The HBCU Pit: Where pride runs deep and the style never sleeps